Jamie is Done Dealing with “Numbers” – Seoulbeats

"Pay from Jamie, also known as Jimin Park, features Changmo and is her first single after performing on Good Girls earlier this year. The song is confident and tells those who value others based on factors like money or success. In the MV, Jamie demonstrates the calm that letting go of this toxic mindset can bring and invites her audience to do the same. The simple MV goes well with the message of the song as it proclaims that money and extravagance are not good measures of an individual's worth.

In Numbers, Jamie (and Changmo) suggest that using numbers to evaluate people and their accomplishments is a terrible attitude. Numbers are inevitable for everyone, but the K-pop industry will never let you forget that. How many views does an artist have on their latest MV and in how many hours? Did you win number one on a music show? How many of your latest albums have been sold? How do your songs fare in the music charts not only in South Korea but around the world? Jamie is undoubtedly well aware of the importance of these questions as she began her entry into the industry with first place on the very first season of K-Pop Star.

The first lesson that divides them into "numbers" is that it is best to ignore those who place too much emphasis on these measures of success. From the start, she declares that she doesn't care about calculating people who value her based on how much money she makes or how many views she gets. They are not worth their time:

Why are you talking about your numbers?

I don't give (shh) over your numbers

Your numbers are no fun anyway.

So keep one one two three

Don't care about me


The very first scene in the MV is Jamie walking down an alley full of people who recognize her and stare. Even though they point at them and google them, she walks through them confidently without looking at any of them. She will not care about those who judge her on performance that does not indicate who she is as an individual.

In another scene, Jamie is hanging out at her home and is comfortable in her room. The sunlight streams in through a large window, and she sits on her couch and dances carefree and without judgmental eyes around the room. In her own space, she is free of tags and that is where she is happiest. She is most relaxed when she doesn't have to deal with people who others value based on superficial titles and rankings.

Jamie also wants to share this insight with her audience. She has experienced the happiness that comes with ignoring flat people and wants others to feel the same. In the MV, this feeling is reflected in the transformation of the crowd. The crowd that used to pamper her now shows up at her door, knocks on it, and waits for someone to open it. Jamie is waiting for them inside, where the house is decorated with posters and balloons for a party. As soon as the door is opened, they pour in, desperately looking for Jamie everywhere.

Before they find her, the lights go out and Jamie has changed outfits. So far the MV has been set during the day, but now it's night and she is ready to reveal a more personal side of herself while teaching the crowd a lesson. As she walks through her house, the crowd is watching her again, but this time they dance and smile and follow Jamie to another room where they have fun with each other. They dance, play with balloons and confetti, and at the end of the MV, Jamie joins them too as it ends with a happy dance party at home.

The crowd that represents those who judged and valued Jamie by titles and performances recognize that Jamie is much more than what they know about her. Once you get rid of this type of thinking, you can let go and have fun with Jamie. Behind the “numbers” with which they have defined their identity stands a real person who wants to share the freedom and happiness that they perceive as someone who does not ascribe hollow measures to judge a person.

The MV for “Numbers” is humble and carefree and fits a song that dismisses people who believe success is a good judgment on character. It's a statement from Jamie about how she sees the world, and she encourages her audience to do the same.

(YouTube, pictures and texts via Warner Music Korea)


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