(G)I-DLE Describes New Album Concept And Goals For Comeback

(G) I-DLE is back with a new album!

On January 11th, the group held an online presentation to commemorate the release of their new mini-album "I Burn".

The album, which marks its first comeback in five months since the release of "DUMDi DUMDi", explores the various emotions one experiences after a breakup.

Soyeon introduced the album with the words: "We are singers and we are also artists who write songs. Instead of conveying a concept, we thought more about how we could best convey the emotions. As a multinational group we wanted to we convey emotions because feelings about breakups are universal. I hope these emotions feel like a novel. "

The album is filled with tracks that were produced by the members themselves, which again proves (G) I-DLE's ability as a self-producing group. Yuqi said, “I'm glad that through this album I was able to show that I am able to compose songs. I will work hard to create a variety of tracks in the future.” Minnie added, “Me filled my track with sincere emotions that can't be shown to anyone else. I'm really proud and excited to have one of my songs on a Korean album for the first time in a while. "

Soyeon wrote the lyrics and composed the music for "HWAA", the album's title track with a catchy hook and traditional Asian instrumentation. She commented, "The title contains both meanings of the word 'hwa' – fire and flower – to express how both flames and flowers can bloom on a frozen night." After explaining the three symbols in the album, she stated, “Winter represents the frozen cold emotions after a breakup, and fire represents the desire to melt those feelings. The flower represents the cold but beautiful love that follows a breakup. "

Yuqi, who surprised everyone with her short hairstyle, shared a story about how she decided to cut her hair. "It's my first time to have short hair so it's been a big change for me too," she revealed. “At first I wore a wig, but I thought it would make me look like a mushroom, so I just cut my hair. The style looked a lot more natural afterwards. “She went on to notice that she wore a wig while filming her teasers and music videos.

Soyeon revealed the group's goal for the album, saying, "I want to get to number 1 on the digital charts." Expressing her desire to connect with her fans around the world, Shuhua said, “I want to hear our fans cheer in person. I want to meet our fans both in Korea and overseas and I want to have a concert (where the fans are) with us in one room. "

Commented Minnie, "We finally made a comeback in 2021. We worked especially hard on this album so I hope everyone will enjoy it." Please spend this winter together with (G) I-DLE. "Yuqi added," It's getting colder. Although this album has a cold feeling, it's also full of flames. I hope you love it very much. "

Miyeon commented, “We stayed on the title track“ HWAA ”for almost a year. I'm really happy now that it was finally released. "Finally Soojin concluded," Please listen to this a lot and I hope you look forward to our performances too. "

If you haven't already, watch the music video for "HWAA" here!

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